ECOLOGICAL DESIGN THINKING
Thinking Like A Tree
Human beings are losing their connection to the natural world. ‘Thinking Like A Tree’ is a campaign to help challenge the human-centric mindset. Viewers of the short film, posters and mural can begin to empathise with trees and develop a stronger connection to the world around them.
Coffee, a widely normalised drug. But why is coffee paraphernalia not indicative of its drug like attributes? What if coffee machines were representative of their addictive tendencies? Kaffekok embraces addiction and doesn’t hide from it.
Whilst working at Ampify Music as a User Experience Designer, I took great pleasure in working on a multitude of fantastic products, improving the accessibility, user delight and overall experience.
Runners are neglecting their cities, many avoiding the bustling streets and heading to parks and trails. Postman’s Problem transforms the relationship that runners have with their cities by aiding runners in completing every single street. It’s a way for runners to fall in love with their city, by understanding every inch of it.
Inspired by the need to travel comfortably in the outdoors, Floki Packs are a series of custom made ultralight backpacks made for fast-packing and thru-hiking. Ranging from the smallest 25L Fastpack, all the way up to a 50L. The philosophy at the heart of the design is one of minimalism, to embrace the time spent in the outdoors.
NHS Test and Trace Onboarding Redesign
The NHS Covid 19 Test and Trace app isn’t designed in a fair and socially just way. This project is a redesign of the onboarding experience with a focus on inclusivity, accessibility and transparency.